The Cardigans Explore New Frontiers on TikTok
The Swedish Rock Band’s Rise to TikTok Fame
The Cardigans, a renowned Swedish rock band, have taken their talents to a new frontier: TikTok. Their first post on the platform stitches together a scene from The Office where Andy (Ed Helms) sings their hit song “Lovefool” with footage of the group’s current iteration.
The Band’s New Social Media Account and Compilation Release
The Cardigans’ new social media account appears as they prepare to celebrate the release of a new two-part compilation of B-sides, The Rest Of The Best, Vol. 1 & 2. The record, out September 6th, was remastered by Ryan Smith at Bergen Sound. It will see both a physical and digital release, the CD version arriving with a 16-page photo booklet compiling images by the band’s longtime photographer Martin Bogren.
A Pure Joy to Reminisce
"We hope you’ll enjoy the 13-year ride!" The Cardigans shared in a statement. "Now our audience can listen through all B-sides in chronological order and it’s a pure joy to reminisce all the way back to 1993."
Lyric Video for "Lovefool"
Yesterday, The Cardigans also shared a new lyric video for “Lovefool.” Written by Peter Svensson and frontwoman Nina Persson, the song was first released in 1996, but peaked at No. 2 on the U.S. Singles Chart following a re-release in 1997. The clip, directed by Maximiliam Asplund Gernandt, features a routine from dancer Benitha Kjellbom choreographed by Alice Gernandy.
TikTok Success and New Releases
The new releases follow a 2023 resurgence for the veteran rockers prompted by success on TikTok. Last year, a sped-up remix of The Cardigans’ song “Step On Me” gained viral traction. The group released their own official sped-up remix of the track in April 2023. The original version appeared on the group’s third studio album, First Band On The Moon.
Order The Cardigans’ The Rest Of The Best, Vol. 1 & 2
Order The Cardigans’ The Rest Of The Best, Vol. 1 & 2.
Conclusion
The Cardigans’ journey on TikTok has been a testament to the power of nostalgia and the allure of new music. With their new social media account and compilation release, the band is giving fans a chance to rediscover their B-sides and reminiscence about their musical past. As they continue to explore new frontiers, The Cardigans’ music remains a timeless classic.
FAQs
Q: When is the release date of The Cardigans’ new compilation, The Rest Of The Best, Vol. 1 & 2?
A: The compilation will be released on September 6th.
Q: What is the purpose of The Cardigans’ new social media account?
A: The account is to promote their new compilation release and connect with their fans on TikTok.
Q: How did The Cardigans get started on TikTok?
A: Their journey on TikTok began with a viral remix of their song "Step On Me" last year, which prompted them to release their own official sped-up remix of the track.
Q: What is the significance of "Lovefool" in The Cardigans’ discography?
A: "Lovefool" is one of the band’s most popular songs, peaking at No. 2 on the U.S. Singles Chart following a re-release in 1997.
Q: Who is the director of the new lyric video for "Lovefool"?
A: The director of the lyric video is Maximiliam Asplund Gernandt.
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