Spotify Has Declared 2024 ‘The Year of the Cowgirl’

The Rise of the Cowgirl: A Country Music Phenomenon

In recent times, country music has been taking center stage, and the cowgirl has emerged as a symbol of rebellion, strength, and independence. The proof lies in the numbers, as more than 220,000 user-generated "cowgirl" playlists have been created on Spotify this year, with the search for "cowgirls" increasing significantly.

Morgan Wallen and Beyoncé Lead the Charge

Morgan Wallen’s hit song "Cowgirls" has taken the country by storm, while Beyoncé’s "Texas Hold ‘Em" has been enjoying massive popularity. These two powerhouse artists are leading the charge, bringing country music to a wider audience.

Country Music’s Mainstream Crossover

Country music’s mainstream crossover is evident in the impressive 110 percent increase in US streams on Spotify over the last five years. Even pop acts like Beyoncé and Post Malone are embracing country music, further blurring genre lines.

Spotify’s Best Cowgirl Song Playlists

If you’re looking for a curated selection of cowgirl music, Spotify has got you covered. Popular playlists like "Coastal Cowgirl" and "Neon Cowgirl" are featuring a mix of old and new country classics. The songs most-added to these playlists include "Jolene" by Dolly Parton, "Cowgirls" by Morgan Wallen, "Tennessee Orange" by Megan Moroney, "Wagon Wheel" by Darius Rucker, and "Wide Open Spaces" by The Chicks.

Celebrities and Influencers Embrace Country

Not only are we seeing an increase in country music’s popularity, but celebrities and influencers are also embracing the cowgirl aesthetic. They’re sporting Western boots and wide-brimmed hats, further solidifying the genre’s appeal.

Conclusion

The rise of the cowgirl is a clear indication that country music is here to stay. With artists like Morgan Wallen, Beyoncé, and Post Malone paving the way, we can expect to see a continued blend of genres and a newfound appreciation for the country music scene.